Online property firm launches new service

An online residential auctioneer has launched a new service designed to speed up home sales and reduce transaction risks for estate agents and sellers.

Newcastle-headquartered iamproperty has introduced Sale Ready, a solution for Private Treaty transactions that prepares sellers from the point of listing.

The service creates a Sale Ready Pack containing key property information, searches and legal documentation upfront, supported by conveyancing from instruction.

Bosses say the product has been launched ahead of incoming Government reforms to the homebuying process, which are expected to place greater emphasis on upfront information and digital processes.

Sale Ready is designed to help agents move transactions faster, reduce fall-through risk and create smoother sales, with iamproperty saying it can speed up Private Treaty transactions by an average of four weeks.

The service also uses AI-driven insights to review title register and local authority search timelines, creating a bespoke time-saving prediction for each transaction.

Ben Ridgway, who co-founded iamproperty with Jamie Cooke in 2009, said: “The market has already shown what’s possible when transactions are built around speed and security. 

“We pioneered that with Auction, and it’s completely changed expectations for agents and consumers.  

“The challenge now is for Private Treaty to catch up a little. 

“Too many transactions are still slowed down by delays, uncertainty and information coming too late in the process. 

“Consumers want more, agents want more and the industry has demanded it, so I’m really pleased to see the Government finally making a commitment to fixing what’s broken.” 

iamproperty, which has spent more than 15 years developing technology for the UK property sector, pioneered the Modern Method of Auction and created onboarding solution movebutler.

Ben added: “Sale Ready closes the expectation gap for consumers by bringing more information upfront. 

“It makes the Government’s aims a reality today.  

“Using the same principals we built Auction on; the Sale Ready Pack ensures key material information, legal documents and searches are prepared earlier in the process. 

“Sellers are ready from day one, buyers move through the transaction better informed and most importantly, agents have more opportunities to stand out in their market, better manage their pipeline and get paid faster. 

“For our partner agents the future is already here, and we’re excited to help them along this journey.” 

James Coe, branch director at EweMove Chester West, added: “More than ever there’s high expectations from buyers and sellers for transactions to move faster. 

“Auction is the ideal solution for some, but when their circumstances mean it’s not right, Sale Ready helps to close the gap to faster completions.   

“We’ve got happy clients and we’re getting paid quicker, plus our fall through rates have come down from 35 per cent to just 20 per cent. 

“I’m also saving loads of time which frees me up to grow the business. 

“Being able to offer this to our clients gives us a huge advantage in the local area.”  

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