B7 strengthens marketing team with senior hire

Newcastle-based marketing and content production agency B7 has appointed Daniel Gourley as social media manager as the agency continues to expand its B2B marketing offering.

Daniel joins from performance marketing agency Silverbean, where he spent four years working across graphic design, copywriting, strategy and video production.

Bringing experience in marketing, PR and international campaigns, he will support B7’s growing client portfolio, delivering strategic social media campaigns across sectors including financial services, utilities, data engineering and professional services.

Since joining the business, Daniel has already contributed to a number of client projects, including helping to increase inbound leads for one of B7’s financial services clients.
Daniel said: “I’m really pleased to have joined B7 at such an exciting time for the business. 

“The variety of clients, sectors and challenges is exactly what attracted me to the role, and I’m looking forward to helping the team build on the strong results already being delivered.

“There’s a real appetite here to do things properly, think strategically and create work that makes a measurable difference, which is something I’m excited to be part of.”

Daniel’s appointment follows a period of continued growth for B7 as it invests in its team to support increasing demand across its client base and wider group of businesses.

David Broom, founder of B7, added: “B7 is continuing to grow, both in terms of our client base and the wider group, so it’s important that we keep investing in the right people.

“Daniel has really hit the ground running since joining us. 

“He’s a problem solver, he thinks like we do, and he sees solutions to challenges while also being confident enough to challenge our thinking and lead us to better outcomes.

“As owners, we’re always talking about adding good people to the team, and that’s especially important in marketing. 

“There are a lot of people who call themselves marketers because they have a following on social media, but it’s rare to find someone who really understands it, particularly in a B2B environment.

“Daniel definitely has all of the attributes we were looking for, and we’ve already seen the impact of his work across some of our accounts.”

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