Lewis Moberly appoints head of strategy

London-based brand design consultancy Lewis Moberly has appointed Daniel Sherrard as head of strategy, strengthening its senior leadership team.

Daniel joins from Landor, bringing extensive experience across advertising and brand design. 

During his career, he has advised global brands including P&G, Unilever, Nestlé, Danone and Haleon, earning industry recognition for strategy and effectiveness.

In his new role, Daniel will lead strategy across Lewis Moberly’s client portfolio, ensuring brand design and communications support both commercial objectives and consumer engagement.

He said: “Lewis Moberly has always stood for work where creative excellence and commercial effectiveness are inseparable. 

“That’s exactly the kind of strategy I believe in, and I’m excited to push it even further to help the brands and clients here grow even more.”

Daniel’s appointment reinforces the consultancy's continued investment in strategic expertise as it supports leading consumer brands in the UK and internationally.

Mary Lewis, creative director at Lewis Moberly, added: “We are delighted to welcome Daniel to Lewis Moberly. 

“His combination of strategy and brand design expertise and his particular skills in consumer brands makes him a valuable addition to our team. 

“Daniel brings rigorous, commercially-minded thinking that will benefit our clients. 

“In addition, his personality and mentorship skills will enrich our culture.” 

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