PayByPhone promotes commercial leader

Mobile parking payments provider PayByPhone has promoted Nina van der Kroef to UK head of PayByPhone Business, supporting the growth of its business-to-business offering.

Nina steps into the role from corporate sales executive, where she played a key role in expanding the company’s business-to-business sales activity and building client relationships across the UK parking sector.

As part of the UK commercial leadership team, she will lead the strategic growth of PayByPhone Business, which provides parking management solutions for fleet operators and organisations with mobile workforces.

Nina said: “Managing mobile workforces and corporate fleets comes with significant administrative and financial friction. 

“I am eager to lead the PayByPhone Business team and to help businesses leverage PayByPhone Business to gain clear visibility over their total parking activity. 

“My focus will be on accelerating our market footprint, building strong partner relationships, and ensuring PayByPhone Business continues to deliver meaningful cost-efficiency and operational control for under-stress fleet managers across the country.” 

Rebecca Maisey, PayByPhone’s UK commercial director, added: “Nina has the passion and innovative mindset to move PayByPhone Business forward in the UK. 

“Her 16 years’ experience in B2B parking means she has a proven ability to unlock value for clients. 

“As we continue to focus on operational excellence, her localised commercial expertise with her five-year tenure at PayByPhone and her deep understanding of our technology will be instrumental in expanding our footprint and supporting fleet managers across the country.” 

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