Raptor PR builds specialist capability

London-based B2B communications agency Raptor PR has strengthened its team with the appointments of Ruzbeh Gazdar as account director and Sophia Hollis as senior account executive.

Ruzbeh joins from GingerMay, bringing more than a decade of experience across advertising technology and B2B communications, while Sophia arrives from Zeno London with expertise in integrated technology communications and strategic storytelling.

Their appointments expand Raptor PR's specialist capabilities across gaming, advertising, media and technology, supporting growing client demand and the agency’s continued expansion.

They follow further investment in the business, including the recent approval of an A-rated UK Sponsor Licence to support the recruitment of international talent.

Rana Rahman, chief executive and founder of Raptor PR, said: “Having spent our first five years refining and proving our specialist integrated communications, content marketing and social media consultancy blueprint within the business of gaming, we’re now applying the same model across adjacent industries where technology, media, advertising and interactive entertainment increasingly converge. 

“Gaming remains at the heart of everything we do, but many of the businesses shaping its future also operate across broader media and advertising ecosystems. 

“Ruzbeh’s deep understanding of the advertising landscape will be instrumental in strengthening our support for clients while accelerating the growth of our advertising practice. 

“Sophia brings exceptional integrated communications expertise, editorial rigour and an outstanding network of media relationships.”

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