Golden partnership boosts HempWell range

A York-based wellness manufacturer is expanding its sports recovery offering through a partnership with one of Britain’s most decorated Olympians.

HempWell Ltd has teamed up with double Olympic taekwondo champion Jade Jones MBE and business partner Richard Groves to launch JJ Double Gold, a new sports recovery and performance brand.

Manufactured exclusively by HempWell, the range includes CBD oils, supplements, topical products and functional wellness solutions designed to support recovery, fitness and athletic performance.

Combining Jade’s experience as an elite athlete with HempWell’s manufacturing expertise, the collaboration is aimed at athletes, fitness enthusiasts and consumers seeking natural recovery products.

Jade, who recently visited HempWell’s stores in Brighton, Harrogate and York as preparations continue for the brand’s rollout and future product launches, said: “Recovery has always been at the heart of what I do – it’s what keeps you in the game. 

“I wanted to create a range I genuinely believe in, made by people I trust. 

“Working with HempWell felt like the perfect fit, and I can't wait for people to try it.”

The partnership marks a significant step for HempWell, strengthening its position beyond CBD and holistic wellness into the growing sports nutrition and recovery market.

Alongside the launch, the two businesses are developing a bespoke range of nutraceutical gummies, which will be produced on a new jointly owned gummy manufacturing line.

Expected to launch in autumn 2026, the products are designed to support a range of health and wellbeing needs.

Philip James, director of HempWell Ltd, added: “We’re incredibly proud to be the team behind JJ Double Gold. 

“Jade and Richard have a clear vision for what they want to build, and Jade’s story – the dedication, the resilience, the relentless pursuit of excellence – mirrors everything we believe in at HempWell.”

The JJ Double Gold range is available now in HempWell’s Brighton, Harrogate and York stores and online here.

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