Mediaworks appoints chief customer officer

Gateshead-headquartered Mediaworks has appointed Michael Sherwood as chief customer officer, strengthening its senior leadership team as the agency continues to support its long-term growth plans.

Michael joins from Worldpay, where he was director of onboarding, and brings more than 25 years’ experience across customer experience, digital, operations and organisational leadership. 

He has also held senior positions at Atom bank, Virgin Money, Tesco Bank, BGL Group and Orange, with expertise in developing customer-focused strategies and leading large-scale transformation programmes.

In his new role, Michael will oversee the agency’s client experience, focusing on strengthening customer relationships, improving consistency across client delivery and ensuring Mediaworks’ services remain closely aligned with clients' commercial objectives.

He said: “I’m delighted to be joining Mediaworks as chief customer officer.

“The agency has a strong reputation for combining strategic thinking with digital expertise, and I’m looking forward to working with the team to help clients create better, more effective experiences for their customers.

“Strong client partnerships are built on understanding, consistency and commercial focus.

“I’m looking forward to bringing my experience in customer leadership, operations and service improvement into Mediaworks to help clients get even more value from their relationship with the agency.” 

Michael’s appointment reflects the agency’s continued investment in building long-term client partnerships by combining brand, marketing, technology, performance and customer insight to deliver stronger business outcomes. 

Mediaworks said the move will support its ongoing growth strategy while further enhancing the service it provides to clients across a range of sectors.

Brett Jacobson, chief executive at Mediaworks, added: “Michael brings a rare combination of client leadership, customer and operational expertise. 

“His background across financial services, fintech and large scale operations will be hugely valuable as we continue to strengthen the way clients work with Mediaworks. 

“His experience will help us build even stronger client relationships, bring sharper customer thinking into our delivery and make sure the work we produce creates greater value for the organisations we support.”

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