SocialChain appoints creative director

Integrated social agency SocialChain, headquartered in Manchester and with offices in London and New York, has appointed Tom Fenwick-Smith as executive creative director, strengthening its creative leadership as the business enters its next phase of growth.

Tom joins from VodafoneThree, where he was senior conceptual creative and strategy social lead. 

During his five years with the business, he played a key role in expanding Three Mobile’s social media presence, helping establish it as one of the UK’s most engaged telecommunications brands across social platforms.

In his new role, Tom will lead the creative teams across SocialChain and sister agency Engage Digital Partners, reporting to chief executive Jacinta Faul. 

He will be responsible for driving the agencies’ creative vision, developing talent and delivering campaigns designed to resonate across culture, communities and digital platforms.

Tom said: “I’m joining SocialChain because I believe the future of creativity belongs to teams that understand people, culture and platforms equally well. 

“My role is to help elevate the creative ambition of the agency, develop world-class talent and create work that earns attention rather than simply buying it. 

“SocialChain has the platform, the talent and the ambition to do that, and I’m excited to help lead the next stage of growth.”

Tom’s appointment reflects SocialChain’s continued investment in its creative leadership as it looks to build on its growth and strengthen its offering for clients through innovative,

Jacinta added: “Tom is exactly the kind of creative leader we were looking for as executive creative director. 

“He's built work that understands how people actually behave on social and combines creative excellence with tech know-how and strategic thinking. 

“His work with Three showed how powerful social can be. 

“As we continue to grow, Tom will play a major role in shaping the standard of the work, the ambition of the team and the next stage of SocialChain’s creative offer.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.