M+C Saatchi reshapes creative leadership team

London-headquartered creative agency M+C Saatchi Group UK has reshaped its creative leadership with the promotion of Guy Bradbury to chief creative officer and the appointment of Regan Warner as executive creative director.

Guy, who joined the agency in 2022, will lead M+C Saatchi's creative vision across its UK creative agency. 

He previously served as creative partner at Atomic London, which he co-founded, and has held senior creative leadership roles at DDB London and Saatchi & Saatchi.

Guy said: “M+C Saatchi has always believed in the power of creativity to solve business problems, shape culture and make a meaningful difference for our clients. 

“As chief creative officer, my ambition is to keep creativity at the centre of everything we do and empower our teams to produce standout work that earns its place in people’s lives.

“Regan is one of the industry’s most respected creative leaders. 

“Alongside an exceptional body of award-winning work, she has a proven track record of building creative cultures where talented people do their best work. 

“She combines world-class creative credentials with an entrepreneurial mindset and an instinctive understanding of how brands earn relevance in culture today. 

“That’s exactly the kind of leadership we want as we continue raising the creative bar across M+C Saatchi.”

Regan joins from McCann London, where she worked across clients including Xbox, Reckitt, Pernod Ricard and Peroni. 

In her new role, she will lead the agency’s creative department, working with clients to deliver integrated campaigns while supporting the development of emerging creative talent.

Regan added: “M+C Saatchi’s focus on Cultural Power really resonated with me. 

“The best work happens when talented people from different disciplines come together with creativity at the centre. 

“There’s an incredible amount of talent here and a genuine ambition to create work that earns its place in culture rather than simply interrupting it.

“What really excited me was the opportunity to help shape the next chapter creatively, building an environment where people feel supported to be ambitious, push the craft and create work that solves real business problems while making a genuine impact in culture.”

Their appointments mark the next phase of M+C Saatchi’s creative leadership following the departure of global chief creative officers Rob Doubal and Laurence Thomson. 

Marcus Peffers, executive chair at M+C Saatchi Group UK, added: “Since joining, Guy has played a huge role in raising the quality and impact of our work. 

“From being instrumental to our most significant new client wins to leading our recent haul of industry awards, he’s consistently delivered the type of bold, distinctive work that’s expected from M+C Saatchi. 

“His promotion reflects the confidence we have in his creative vision for the future and Regan is a brilliant first hire. 

“We’re so delighted that two such exceptional talents will be leading the next chapter of our creative ambition.”

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