re:act appoints social media lead

London-headquartered social-first creative agency re:act has appointed Lily Randall as social media lead as it continues to expand its senior team following 30 per cent year-on-year revenue growth.

Lily will head up the agency’s social and content team, reporting to client strategy director Emma Bate, and will lead re:act’s social offering as it responds to growing demand from FMCG brands across the beauty, personal care and drinks sectors.

She joins from QVC UK, where she spent almost four years as head of social media, overseeing the retailer’s organic and paid social strategy, creator partnerships and social commerce. 

She previously held senior social roles at OnBuy.com and Weight Watchers UK, bringing more than 12 years’ experience in digital marketing.

Lily said: “Joining re:act marks an exciting new chapter after 13 years working in-house across major corporate brands, including QVC and WW UK.

“What really appealed to me was the chance to bring that brand-side experience into an agency with such strong creative energy and social ambition. 

“Social commerce has become a serious growth driver for brands, and I’m looking forward to helping re:act’s clients connect engagement, brand sentiment and commercial impact in a way that feels natural to how people actually use social platforms.”

Lily’s appointment follows a wider reshaping of re:act’s leadership team, with Jimmy Pugh becoming head of client strategy and Nick Hart promoted to chief operations officer. 

Tom Stone, co-founder at re:act, added: “Lily joins at a really exciting point for re:act. 

“We’ve had another strong year of growth, and that gives us the opportunity to bring in senior people who can add proper depth to areas that matter for our clients.

“Social is moving quickly, especially as content, community, creators and commerce become more connected. 

“Lily has lived that shift from inside major retail and consumer brands, which gives her a very practical understanding of what makes social work commercially as well as creatively. 

“Alongside Jimmy’s promotion and Nick stepping into the chief operations officer role, her appointment strengthens the senior team we need for the next stage of the agency.”

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