Myprotein boosted by Next clothing agreement

A sports nutrition brand has pumped up its market presence with a high street retailer deal.

Myprotein has landed a Next clothing partnership.

Bosses say the deal has added about 30 products – including men’s and women’s hoodies, T-shirts and shorts – to the retailer’s Sports Club by Next online hub.

They add further products from Myprotein’s women’s activewear range Sculpt will launch in September.

Neil Mistry, chief executive of Altrincham-based THG, which owns the Myprotein brand, said: “Launching on Next is another important step in the brand’s evolution.

“Next gives us access to a broad and highly relevant customer base, and placement alongside some of the world’s leading sportswear brands.

“Activewear is a priority for us, and we see real scope to keep expanding through high-quality retail partnerships like this one.”

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