Whisper to produce BBC's The Hundred coverage

A production company hopes to bowl over audiences after landing a cricket deal.

Whisper has been appointed by BBC Sport to produce eight live matchdays during The Hundred.

The venture will cover live broadcasts and digital content, and marks the firm’s first involvement with the 100-ball competition for the broadcaster.

The appointment builds on Whisper’s work with BBC Sport and will be delivered by its Cardiff-based division Whisper Cymru from the Cymru Broadcast Centre.

Alongside the television coverage, Whisper will produce digital and social content for BBC Sport’s online platforms, while its in-house creative agency Chapter3 will provide the tournament’s on-screen graphics package.

Rob Williams, Whisper executive producer, said: “We are incredibly proud to be trusted by the BBC to deliver The Hundred for the first time. 

“To look after eight live double-headers, leading up to the finals at Lord’s, is a massive honour for our team.”

Alexander O’Hagan, Whisper senior digital lead, added: “By combining our live production engine with dedicated, platform-first digital assets, we are offering services that let fans interact with the tournament whenever and wherever they choose. 

“This is about deeper integration: capturing the emotion, athlete personalities and cultural hype to help the BBC spark new conversations, engage next-generation demographics and drive long-term viewer retention.” 

The Hundred, which features men’s and women’s teams, was launched in 2021.

Whisper will deliver live coverage and digital content for the following fixtures:

• Wednesday 22 Jul: Southern Brave v Welsh Fire (14:45 & 18:30)
• Sunday 26 Jul: Trent Rockets v London Spirit (14:30 & 18:00)
• Sunday 2 Aug: MI London v Manchester Super Giants (14:30 & 18:00)
• Tuesday 4 Aug: Sunrisers Leeds v London Spirit (15:00 & 18:30)
• Wednesday 5 Aug: Trent Rockets v Birmingham Phoenix (15:00 & 18:30)
• Sunday 9 Aug: London Spirit v Birmingham Phoenix (15:00 & 18:00)
• Sunday 16 Aug: The Hundred Finals (14:15 & 18:00)

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