Vertu moves up a gear with apprenticeship award

A North East motor retailer has moved into pole position after topping its sector in the UK’s Top 100 Apprenticeship Employers for 2026.

Gateshead-headquartered Vertu Motors was recognised in the UK Government and HIGHERiN’s annual rankings, finishing as the highest-placed automotive retail group on the list.

The annual rankings recognise organisations across England for their commitment to apprenticeships, assessing employers on programme completion rates, the range of opportunities available, particularly for young people, and apprentice feedback and experience.

Vertu currently supports 285 apprentices across its business, including 12 studying for degree-level qualifications.

The company works with 16 training providers to deliver 26 apprenticeship standards aligned to the needs of the business.

Over the last financial year, 130 apprentices successfully completed their programmes, while more than 50 new apprentices joined the organisation.

A further intake has already started during the current financial year.

Robert Forrester, chief executive of Vertu, said: “This recognition highlights the work being done across the business to create meaningful career pathways for young people and older colleagues who are looking to expand their skills and grow within the company. 

“Apprenticeships play a vital role in shaping our future workforce, and it is encouraging to see those efforts acknowledged at a national level. 

“Our apprenticeship scheme is focused on giving people the opportunity to gain skills, qualifications and experience that puts them on the road to a rewarding career within the automotive sector. 

“Apprenticeships bring fresh perspectives and energy into the organisation, while also supporting colleagues to progress and build long-term careers. 

“The breadth of programmes we offer ensures people can develop in a wide range of roles, from technical specialisms through to leadership pathways. 

“In fact, we have a number of colleagues who started on our Degree Apprenticeship programme over recent years who have already developed into management level roles across the group. 

“We are confident that there will be many more over the coming years.”

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