Gambling firm scores Reading FC sponsor deal

A gambling firm has netted a football agreement.

Mr Vegas has signed as Reading Football Club’s front-of-shirt sponsor.

The deal will see the online casino brand’s name emblazoned across the Royals’ men’s first-team shirts during the 2026/2027 season.

Bosses say the company was attracted by “one of the most compelling growth stories in English football”, adding the partnership will include a “series of supporter-focused initiatives throughout the campaign”.

Marco Trucco, chief marketing officer at Mr Vegas parent company Immense Group, said: “This is not a traditional partnership.

“We believe Reading Football Club has the potential to become a social team with a national footprint – a club that people engage with because of its stories, personalities and culture, not just because of the result on a Saturday afternoon.

“We want to help tell the stories around the club, the people in it and the community that surrounds it.”

Joe Jacobson, Reading Football Club chief executive, added: “Mr Vegas recognised the work being done across the club, from investment in infrastructure and facilities to the impact of our community trust.

“Its creative approach and willingness to think differently makes it an exciting partner.”

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