Greenpark appoints APAC managing director

London-headquartered digital content agency Greenpark has appointed Caloy Sambrano as managing director for the Asia-Pacific region.

Caloy joins the business from Ogilvy Philippines, where he served as managing director, bringing extensive experience from senior roles at Grey Philippines, Dentsu JaymeSyfu and BBDO China.

During his career, he has received multiple industry awards, including the Philippines’ first Cannes Lions Grand Prix.

In his new role, Caloy will oversee Greenpark’s APAC client portfolio, leading the region’s growth strategy across AI discoverability, creator intelligence and in-sourcing.

Caloy said: “I’ve spent my career helping brands tell stories that shape culture. 

“What excites me about Greenpark is the opportunity to now help brands succeed in a new era of AI-powered discovery. 

“The region is moving quickly, and I’m looking forward to working with our clients and teams to help them stay ahead.”

Caloy’s appointment comes as Greenpark continues to expand internationally, with growing demand from brands across the Asia-Pacific region for specialist expertise in AI-powered search, discovery and content strategies.

Chris Pearce, group managing director at Greenpark, added: “We are absolutely delighted to welcome Caloy to Greenpark as managing director for APAC. 

“He brings extensive agency experience and deep market knowledge at a pivotal moment for our business. 

“As demand for AI-led discovery continues to grow, he will play a key role in accelerating our ambitions across the region and helping clients stay ahead of a rapidly evolving digital landscape.”

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