Creative agency checks in for Center Parcs contract

A creative agency has secured a leisure sector deal.

Pink Neon has been named Center Parcs’ PR and creator agency.

Bosses say the partnership will deliver a “game-changer strategy” across “fully integrated marketing services” for the firm, which annually welcomes more than two million holidaymakers.

They add Pink Neon will work on a retainer basis alongside Center Parcs’ lead creative agency Neverland and the holiday park company’s head of corporate communications and PR Simon Kay. 

London-based Pink Neon was founded last year by Chris Stevenson, in partnership with Neverland co-founders Simon Massey and Jon Forsyth, and counts brands including Bernard Matthews and Snowsport England among its clients.

Its services include PR, social media support, influencer marketing and content and brand funded programming.

Chris, Pink Neon chief commercial officer, said: “As a Center Parcs lifer, this is a very special brief.

“The passion and pride the team has for the business is infectious and inspiring.”

Sara Holt, Center Parcs’ chief marketing officer, added: “The business has an amazing story to tell, so it needs special agency partners.

“The Pink Neon team showed a passion and deep understanding of our business.

“Working closely with Neverland, they’re going to deliver culturally connected earned media campaigns and a creator strategy that will be a game-changer for our business.”

Center Parcs has sites in Bedfordshire, Cumbria, Nottinghamshire, Suffolk and Wiltshire.

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