PR firm secures cyber company support deal

A PR agency has landed a cybersecurity firm contract.

Yasper is working with Xypher.

Bosses say the Leeds-headquartered operator will provide PR and stakeholder support to London-based Xypher as it bids to notch year-on-year double-digit turnover growth.

They add the partnership will see Yasper “support Xypher’s leadership in securing opinion-forming and data-based editorial… and advise on stakeholder engagement in an evolving political landscape”.

The firm will also use sister agency Umpf to deliver a magazine for Xypher, which recently opened a Leeds office in a bid to capitalise on “unprecedented levels of demand for services”.

Julian Pearce, founder of Yasper, which operates from The Calls area of Leeds city centre, said: “We’re excited to be working with a hugely impressive business like Xypher.

“This is precisely the kind of project we excel at – helping to differentiate a brand in a fast-evolving sector.

“We’re looking forward to supporting the already 200-strong Xypher business in reaching its ambitious growth targets through a mix of expert advice and strong storytelling.” 

Matt Parker, Xypher chief executive, added: “I can’t think of a better partner to help us tell the unique stories from our business.

“This is an incredibly important time as we go through a period of rapid expansion.

“Having the right team in place is vital, as we reshape how our industry talks about – and thinks about – cybersecurity.”  

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