Retailer rolls out growth plans with new partner

An online retailer of made-to-measure blinds is rolling out its next phase of digital growth with a new marketing partner.

Order Blinds has selected Nottingham and Manchester-based digital marketing and PR agency Tank to support its long-term expansion plans.

The partnership will initially focus on improving organic search performance and strengthening the retailer’s digital infrastructure to support future growth.

Bosses say the appointment marks the first phase of a wider programme designed to enhance the company’s online presence and build on its position in the competitive made-to-measure blinds market.

Tank’s appointment comes as Order Blinds launches a refreshed brand identity designed to highlight its focus on quality craftsmanship, expert knowledge and customer service.

Martin Stone, managing director of Tank, said: “Order Blinds represents exactly the kind of ambitious, growth-focused businesses we love partnering with.

“The initial focus will be on unlocking existing demand and improving conversion performance, but our experts will also be laying robust foundations for sustainable future expansion. 

“With the business entering a new chapter through its rebrand, there’s a significant opportunity to strengthen visibility, build authority and accelerate performance.”

Nancy Whittington-Coates, business director at Order Blinds, added: “It was vitally important that we partnered with an agency capable of buying into both our immediate commercial objectives and our longer-term digital ambitions. 

“Early on, Tank demonstrated a clear understanding of the challenges and opportunities within our market, as well as the technical expertise needed to unlock the progression we’re aiming to achieve. 

“We’re excited to be working together to strengthen our online presence and continue to deliver the quality, service and expertise our customers expect.”

Order Blinds is part of the Louvolite Group, one of the world’s leading manufacturers of window blind fabrics, systems and components.

As the group’s direct-to-consumer brand, Order Blinds combines its manufacturing expertise with an online retail offering, supplying made-to-measure blinds to customers across the UK.

Rebecca Fennell, head of marketing at Louvolite, added: “Order Blinds plays a unique role within the Louvolite Group, as our direct-to-consumer brand, giving us valuable insight into evolving customer needs, expectations and buying behaviour. 

“This partnership with Tank represents an important investment in the brand’s future development, ensuring we have the right systems in place to maximise performance.”

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