Freshfield appoints PR and media relations manager

North West strategic communications consultancy Freshfield has appointed George Hodgson as PR and media relations manager.

George joins after more than six years in journalism, having worked for Reach plc title LancsLive before moving to the Lancashire Post.

He brings extensive media experience to the role, supporting clients with communications strategy, media relations and reputation management.

In his new role, George will work with clients across sectors including property and regeneration, professional services and social housing, supporting Freshfield’s growing communications team.

He said: “Freshfield has established a strong reputation over many years, not just for its specialism in PR and communications but also for having a supportive workplace culture.

“It’s a great environment to be stepping into and I’m excited to be part of such an ambitious, experienced team and working alongside an impressive portfolio of clients.”

Simon Turner, chief executive at Freshfield, added: “Having people in our team with a strong journalistic pedigree helps give our clients the edge when it comes to delivering effective communications programmes and gaining powerful media coverage.

“This expertise is becoming even more significant as AI-powered search engines increasingly use trusted media coverage as a source of information, helping organisations strengthen their visibility and authority.

“George is someone with a great understanding of how modern newsrooms operate and the publishing strategies and disciplines that ensure maximum impact with audiences. 

“His natural enthusiasm and curiosity to find the real story will also be an incredible asset for our clients.”

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