Tees Valley agency lands ITV contract

A Tees Valley digital marketing agency is celebrating a “proud moment” after securing a national contract with ITV following a milestone year of growth.

Stockton-on-Tees-based iGaming Agency, a trading name of Affili8 Marketing Limited, has secured a 12-month deal to support ITV OddsFinder, an app bringing together real-time horse racing odds from leading bookmakers.

The agency will lead search engine optimisation, app store optimisation and AI-search visibility, helping increase the platform’s presence across search engines, app stores and emerging AI-powered discovery tools.

iGaming Agency was initially referred to ITV before securing the contract through a competitive pitch process.

Mike Barrett, ITV controller of agency and client sales, said: “Affili8 came to us on a strong recommendation and brought a track record in this sector which made them the right partner to help us grow the platform.”

With more than a decade of combined industry experience, the company has delivered SEO, PPC and digital PR campaigns for betting and gaming brands including BOYLE Sports, Lottomart, OddsMonkey and Racing TV.

The ITV contract follows a landmark year for parent company Affili8 Marketing, which recorded its first £1 million turnover during the last financial year.

Chris O’Rourke, director and co-founder of iGaming Agency, added: “Winning work with ITV is a proud moment for everyone here. 

“There’s a view that the specialist agencies serving global brands all sit in London, and that simply isn’t the case anymore. 

“We’ve built a team in the Tees Valley that competes at the top of a demanding international sector, and ITV coming to us on a referral shows that work speaks for itself wherever you're based.”

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