Slipstream Music expands commercial team with two hires

Production music licensing platform Slipstream Music has made two senior appointments and a promotion as it continues to expand internationally.

Alex Mearns has joined as senior director of UK partnerships; Jack London as director of enterprise sales in the US; and Joanna Gregory has been promoted to vice president of strategy and operations at Cavendish.

Alex joins after seven years at Universal Production Music, where he led partnerships and client activations with organisations including FIFA, Netflix, the Premier League and the BBC.

He will work with brands, agencies and content teams across the UK and Europe.

Alex said: “Slipstream has built something genuinely different for the production music industry. 

“Bringing together more than one million human-made tracks with a modern licensing platform is a real opportunity for broadcasters, brands, agencies and creators across the UK and Europe, and I’m looking forward to introducing more people to what the platform can offer.”

Jack joins from Artlist, where he was among the first hires in its New York office and helped grow its US presence, working with enterprise brands, agencies and media companies.

He added: “After helping scale a fast-growing music technology company and working with some of the world's leading creative organisations, joining Slipstream felt like a natural next step. 

“I’m looking forward to helping creators and brands tell meaningful stories through the power of music.”

Their appointments follow Slipstream's acquisition of Megatrax earlier this year and come as the business continues to scale its catalogue of more than one million production music tracks.

Dan Demole, chief executive of Slipstream Music, said: “Slipstream has expanded rapidly over the past two years, both organically and through strategic acquisitions, and we’re only really getting started.

“Growth through acquisitions only holds if you bring in the right people to run with it. 

“Alex and Jack are both proven, experienced operators in the markets we’re operating in. 

“I’m very pleased they’re joining us, and securing hires of their calibre is the clearest signal of where this company is headed.”

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