Magpies net £15 million training kit deal

Newcastle United have scored another commercial boost with a new training kit sponsorship deal reportedly worth £15 million.

The Magpies have agreed a three-year partnership with fintech payment provider SumUp, which will feature on the front of training wear across the club’s men’s, women’s and academy teams.

Reportedly worth £5 million per season, the agreement adds another revenue stream as the Premier League outfit continues to grow its commercial income.

SumUp provides payment technology to businesses internationally, including independent shops and traders across the North East.

Dave O'Connor, chief revenue officer for Newcastle United, said: “SumUp is the perfect partner for Newcastle United; an innovative, ambitious, global business with a genuine commitment to supporting local businesses who serve our fans and community everyday.

“We’re excited to kick the partnership off and bring SumUp, its team and its local merchant community closer to the club and our supporters.”

Luke Griffiths, chief commercial officer and UK chief executive of SumUp, added: “When the opportunity to partner with Newcastle United arose, it felt like a natural fit. 

“Football brings people together and is woven into the everyday lives of fans, families and communities – something we understand at SumUp. 

“Every day, we work with businesses of all sizes, helping them run and grow, while also giving people a simple, smarter way to manage and spend their money.

“This partnership gives us a strong platform to bring our merchant and local communities closer to the club, while creating new opportunities for businesses and fans across the region.”

The deal follows a separate three-year agreement with hydration drinks company KNOX, which became naming rights partner of Newcastle’s Darsley Park training base earlier this year and also features on the sleeve of the club’s training wear.

Combined, the partnerships reportedly take annual revenue from training-related assets to around £11 million.

News of the SumUp agreement comes just a day after Newcastle announced a “landmark” agreement to acquire the Woolsington Hall estate, near Newcastle International Airport, for a proposed new training ground.

The club plans to develop a state-of-the-art facility on the 260-acre site, with a planning application expected in early 2027.

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