Arts University Plymouth appoints fashion course leader

Arts University Plymouth has appointed Alanna Morgan as senior lecturer and course leader for its BA (Hons) Fashion Media & Marketing degree.

Alanna steps up after almost a decade teaching on the course, having joined the university as a lecturer and tutor in 2016.

During that time, she has helped develop teaching across all three years of the degree and strengthened links with industry partners.

Before moving into education, Alanna worked in fashion retail, including as area creative supervisor for Miss Selfridge, where she oversaw visual merchandising at its Oxford Street flagship and across central London stores.

She previously worked in creative support at Topshop’s Knightsbridge flagship.

Her research spans visual culture, archive practice and emerging technologies, including the impact of artificial intelligence on authorship, ethics and creative decision-making.

She has also led industry-facing projects with brands including size? and New Balance, while students and graduates from the course have gained professional experience with organisations including Disney, Aston Martin Lagonda, Kickers and Netflix.

Alanna said: “Having lectured and taught on Fashion Media & Marketing for almost ten years, I know the ambition our students bring and how quickly the industry around them changes. 

“The strongest creative work combines a distinctive point of view with an understanding of audience, culture and purpose.

“As course leader, I want to give students room to take creative risks while keeping the curriculum responsive to emerging digital media, visual storytelling and the ways fashion stories are made and shared. 

“Live briefs, placements and professional feedback help students turn their ideas into strong portfolios, practical experience and real confidence about what comes next.”

Professor Stephanie Owens, dean of arts, design and media at Arts University Plymouth, added: “Alanna has helped shape Fashion Media and Marketing at Arts University Plymouth for almost a decade. 

“She combines commercial experience, curriculum leadership and a critical understanding of fashion culture with detailed knowledge of the students and industry relationships that make the course distinctive.

“Her appointment gives the course continuity and new direction as fashion media, marketing and content roles continue to evolve in the fashion industry. 

“Alanna brings a rare combination of deep industry knowledge and intellectual rigour to the course that will undoubtedly prepare students as next generation leaders in cutting-edge fashion media, and provide them with the skills necessary to build careers as innovative creative professionals.”

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