Kendall Jenner raises a glass with Trip investment

Kendall Jenner has bought a stake in drinks and supplements brand Trip.

The US socialite has snapped up an undisclosed minority stake and will become the face of the brand’s new global marketing campaign.

London-based Trip was launched by husband and wife team Daniel Khoury and Olivia Ferdi in 2019.

The brand is known for a range of soft drinks that include magnesium and other supplements.

It originally launched with a range of cannabidiol drinks.

Kendall, known for her large social media following, joins a host of celebrities to have backed the business including Joe Jonas and Rosie Huntingdon-Whiteley.

Last year, New York investment firm Coefficient Capital led a funding round in the company, which valued it at more than £222 million.

Kendall said: “I’ve been obsessed with Trip for a while; the product is incredible and I’ve always loved how elevated and intentional the brand feels.

“When I met Liv and Dan, I instantly connected with what they’re building.”

Trip reported revenues of almost £67 million for the past financial year, according to Companies House accounts.

Olivia added: “Kendall perfectly embodies the way we think about calm today, not stepping away from a full life, but finding moments within it to reset, feel present and be your best authentic self.

“We’re thrilled to be partnering with her.”

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