Elite Realty appoints operations director

Property investment agency Elite Realty Invest, headquartered in Liverpool, has appointed Jennifer Lawler as its first director of operations following a period of significant growth.

Jennifer moves into the newly created role after more than three-and-a-half years with the business, having previously served as associate director and sales director.

Before joining Elite, she built a career across property investment and commercial management, including serving as global partnership manager for developer Salboy.

In that role, Jennifer managed its network of agents and strategic partners and supported the rollout of major developments.

As director of operations, she will oversee cross-departmental management and operational coordination as Elite continues to scale its national business.

Her remit will include improving processes, strengthening standards and ensuring teams are aligned with the company’s five and ten-year growth plans.

She will also connect commercial operations with business development and partner management, supporting greater collaboration across the company.

Jennifer said: “It’s such an exciting time to take on this new role. 

“The property market is at somewhat of a crossroads right now, particularly as we await the first Budget from the new Government.  

“We're seeing consolidation, increased institutional investor interest, and evolving regulatory frameworks that reward businesses with robust procedural infrastructure.

“This market requires operational maturity, which will be key to growing organically. 

“My vision is to create an operational structure that matches Elite's commercial ambitions. 

“Every department needs to be aligned, we need world-class processes, and we need the people and systems in place to deliver our five and ten-year plans without compromise.” 

Jennifer’s appointment follows a period of rapid expansion for Elite, which recently recorded its strongest month to date with £1.5 million in revenue and is targeting double-digit growth during 2026.

Darren Gallagher, chief executive of Elite Realty Invest, added: “Having the right leadership at board level has become essential to ensure we maintain the highest standards, while building a team that can help us achieve our ambitious growth targets. 

“Jennifer has already had a huge impact on this business.

“She understands both commercial and operational challenges, and how to bring people together across the company in ways that drive real results. 

“She’s a leader with genuine strategic insight and the right person to ensure we have the engine and the infrastructure needed to achieve our growth ambitions.” 

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