Saffery appoints northern client development manager

Accountancy and business advisory firm Saffery has appointed Tom Williams as client development manager for the North as it continues to invest in its growth strategy.

Based at the firm’s Wellington Place office in Leeds city centre, Tom will work across Saffery’s northern regions, bringing more than a decade of commercial and business development experience to the role.

He joins from national law firm Freeths, where he led business development activity across multiple service lines and sectors.

His experience includes developing strategic referral networks, managing client relationships and identifying growth opportunities, with particular expertise across the energy and real estate sectors.

In his new role, Tom will work closely with national head of client development David Melloy, marketing and business development director Richard Crook and Emma Lane, who recently joined as head of client development for the South.

He will also work alongside Saffery’s established 23-strong marketing and business development team.

Tom said: “What really attracted me to Saffery was the strength of its client relationships and the ambition for further growth. 

“There’s a fantastic opportunity to build on what the team has already achieved across the North, and I’m looking forward to working with partners and colleagues to strengthen existing relationships, develop new ones and create opportunities for the firm.

“For me, good business development is about understanding our clients, connecting the right people and creating genuine value. 

“I’m excited to bring that approach to Saffery and get to know the teams.”

Tom’s appointment forms part of the firm’s continued investment in strengthening client relationships, developing intermediary and referrer networks and identifying new opportunities for sustainable growth across its northern markets.

Richard Crook, marketing and business development director at Saffery, added: "Tom brings a strong track record of building relationships, identifying opportunities and working collaboratively with senior stakeholders to drive growth. 

“His experience across professional services and his focus on creating long-term value for clients and referrers makes him a valuable addition to our client development team.”

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