Tank appoints new digital head

Digital marketing and PR agency Tank has appointed Martin Crutchley as head of digital as it looks to develop its digital offering and support its next stage of growth.

Martin brings more than 16 years of experience, having started his career in SEO before expanding into paid search, social media, user experience, automation and brand strategy.

His agency career has included roles with Latitude, Return and TrunkBBI, working with a range of major brands and organisations.

He later moved client-side into financial services, joining Standard Life as head of marketing for retirement advice before working with Aberdeen Group, where he led digital media and strategy across European markets and subsequently on a global basis.

Splitting his time between Tank’s Nottingham and Manchester offices, Martin will lead and develop the agency’s digital team while helping shape its wider digital proposition and strategy.

Martin said: “I’ve spent the majority of my career moving between digital disciplines and industries, from agency-side work with major consumer brands to leading digital marketing in-house at one of the UK's largest financial services organisations. 

“This mix has given me a unique perspective on the pressures that businesses are facing and the challenge of scaling digital marketing across increasingly saturated channels and markets.

“This new role gives me the opportunity to bring all my experience together in an agency that values strategy, creativity and results. 

“Having worked on both sides of the fence, I understand what clients want and need from an agency and what has to happen internally to deliver and exceed expectations.

“Those that have gone before me have established some really strong foundations, and there’s a huge opportunity now to build something truly special. 

“I’m really looking forward to working with such a talented team, strengthening our digital offering and making digital feel a lot simpler for our clients as they navigate an increasingly complex digital landscape.”

Martin’s appointment comes as Tank continues to evolve its services in response to developments in artificial intelligence and the changing digital marketing landscape.

The agency works with UK and international clients including Affinity, CMap, Eurocell and SAS.

Martin Stone, managing director of Tank, added: “We’ve known Martin for over a decade and now the time is right for us to finally work together. 

“It’s important that an agency never stands still, particularly in the current climate. 

“His joint agency and client-side experience, as well as his strong background in Manchester’s digital scene, brings new insight as we continue to develop as an agency that combines technology with the experience and creative thinking of our people. 

“Martin has obvious channel expertise as well as broader senior marketing strategy experience and he’s already bringing a new level of thinking to the team. 

“As we continue to evolve into marketing problem solvers rather than purely channel tacticians, Martin is playing a central role in joining the dots.” 

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