Agency wins brief to drive Pall-Ex's visibility

A digital marketing and PR agency has secured a new logistics brief to support brand visibility, network growth and lead generation.

Nottingham and Manchester-based Tank has been appointed by palletised freight distribution network Pall-Ex as its new UK strategic marketing partner.

The agency will deliver a programme spanning PR, search engine optimisation and paid media, while working as an extension of Pall-Ex’s in-house marketing team.

Its remit includes strengthening the logistics company’s brand visibility, supporting growth across its network of more than 130 haulier members and positioning Pall-Ex as an end-to-end logistics partner.

Tank will also provide training and support to the internal marketing team alongside quarterly strategic workshops designed to align marketing activity with wider commercial priorities.

Martin Stone, Tank’s managing director, said: “This is exactly the kind of brief our team thrives on – complex, multi-layered and built around a genuinely strong business with a clear and distinctive story to tell. 

“Having previously worked with Pall-Ex, it’s great to be welcoming the network back to Tank. 

“Pall-Ex has a unique model and an ambitious growth agenda to match, and our role is to bring that to life in a way that cuts through the noise.”

Harry Laverick, group head of marketing at Pall-Ex, added: “As long-time friends of Tank, we’re delighted to be working together again. 

“Over the years, we've watched the agency grow and establish a reputation built on the team's strategic and proactive nature, its strong media relationships and an integrated approach that puts brand visibility at the heart of every campaign.

"Together, the partnership will be instrumental in helping us attract new customers and high-quality members to our network, reinforcing our position as the market leader in palletised freight distribution across the UK and Europe.”

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