Energy firm powers on with Yorkshire cricket deal

A clean energy firm has fired up its order book with a sporting deal.

UrbanChain is working with Yorkshire County Cricket Club.

Bosses say the partnership will see the Tykes’ Headingley ground powered by 100 per cent renewable energy for the first time.

They add the alliance, which has seen Manchester-based UrbanChain become the cricket club’s exclusive energy partner, will see green power supplied from January 1.

Founded in 2017, UrbanChain is known for an Ofgem-licensed platform that helps connect renewable energy generators with buyers.

Charlie Parry, UrbanChain chief growth officer, said: “Yorkshire County Cricket Club is more than a cricket club; it’s one of Yorkshire’s most recognisable institutions.

“That’s why this partnership matters; we’re not just supporting the club, we’re powering it. 

“We want this partnership to be a showcase for what’s possible when Yorkshire businesses are powered by Yorkshire renewable energy.”

Daniel Matson, Yorkshire County Cricket Club commercial director, added: “This partnership reflects our desire to build a club with a sustainable future and demonstrates our commitment to being a responsible, forward-thinking organisation making a positive impact.

“Partnering with UrbanChain means the energy powering Headingley is renewable, and we’ll have visibility over where it’s come from.”

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