Revibed tastes success after Dragons' Den pitch

A superfood drinks brand is targeting further growth after securing a £50,000 investment offer from entrepreneur Steven Bartlett on BBC’s Dragons’ Den.

Birmingham-based Revibed founders Ivor and Eugene Patterson appeared on the programme to pitch their range of functional drinks, which was created to encourage healthier lifestyles.

Following discussions about the company’s growth and retail listings, Bartlett offered £50,000 for a 15 per cent stake in the business, which the father-and-son team accepted.

Revibed was founded in the family kitchen, with its drinks inspired by Caribbean flavours including hibiscus, ginger and lime.

The business produces flavoured sparkling waters including Apple & Moringa, Raspberry & Acai, Hibiscus & Peach and Passionfruit & Ginger, alongside three superfood powders.

Ivr and Eugene say the backing will support Revibed’s continued expansion in the functional drinks market and help it build its customer community.

The company has already secured retail listings and made sales across the UK, with further expansion planned.

Eugene said: “Appearing on Dragons’ Den was an extremely exciting opportunity, and to have secured the backing of Steven Bartlett made it even better. 

“Revibed is rooted in family values, and we launched in 2020 with the aim of sharing a positive message while also ensuring the products were healthy for both mind and body, vegan-friendly and low in sugar. 

“Today, we not only offer a range of canned drinks, but superfood powders too.

“We’re tremendously grateful for Steven’s offer of investment, and we have exciting plans in place to bring Revibed to even more consumers across the UK. 

“We can’t wait to see what the future holds.”

Made in the UK, Revibed is also preparing to broaden its functional drinks range and says another retail listing is set to be announced soon.

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