Car Finance 247 appoints commercial director

Manchester-based digital motor finance platform Car Finance 247 has appointed Alan Smith as commercial director as it continues to develop its technology-led offering.

Alan brings more than two decades of experience across the motor finance and automotive sectors, with expertise spanning digital finance solutions, lender relationships, distribution partnerships and commercial growth.

He joins after 11 years with Evolution Funding, where he held several senior leadership positions. He previously served as operations director at Jigsaw Finance and spent six years with Pentagon Group as group finance and insurance manager.

In his new role, Alan will lead Car Finance 247’s commercial engagement with lenders and take responsibility for its B2B division, including its growing dealer-introduced proposition.

Alan said: “Car Finance 247 has built a strong reputation for helping consumers access vehicle finance through a market-leading digital experience. 

“I’m delighted to be joining the business at such an exciting point in its journey. 

“There is a tremendous opportunity to strengthen relationships with lenders and dealer partners, further develop the platform proposition and create a more connected finance ecosystem. 

“Ultimately, our goal is to make it even easier for consumers to quickly and seamlessly access the finance solution that best meets their needs while supporting sustainable growth for all our partners.”

Alan’s appointment comes as the business develops its technology platform to strengthen connections between dealers and its panel of lenders while simplifying the finance journey for consumers.

The move forms part of Car Finance 247’s continued investment in its leadership team and long-term growth strategy.

Reg Rix, chief executive of Car Finance 247, added: “Alan’s appointment is a significant milestone for Car Finance 247 as we continue to execute our strategy for ambitious, but sustainable growth. 

“His experience across lender relations, dealer development and digital finance is second to none. 

“As we continue to develop as a technology platform that creates value for dealers through deeper integration with lenders, Alan’s expertise will be instrumental in helping us scale our proposition, extend our reach and deliver even better outcomes for our partners and consumers.

“As the market continues to evolve, our focus remains firmly on building technology, partnerships and experiences that deliver value at every stage of the vehicle finance journey. 

“Alan brings the commercial leadership, industry knowledge and strategic mindset that will help us accelerate that vision.”

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