Partner Article

Truth designs new product launch for holistic menopause brand

Issviva offers products, educational resources and community support for women in every stage of menopause. Expanding its range of holistic products, Issviva appointed Truth to concept and deliver the name, packaging, internal and external communications toolkit for the new powder supplement, as well as designing and executing the campaign launch. 

The product, Wonder Powder, has been developed to support women throughout their menopause journey, with Truth’s creative approach focusing on three core pillars; brand, product and education. The concept highlights the product’s high-performance formula and its key ingredients. 

Using the taglines ‘Your faff-free formula for midlife resilience’ and ‘One scoop works wonders’, Truth developed a campaign that embraces the product name and balances brand warmth with science-backed product development. In addition to packaging, a series of assets were created for product detail pages (PDPs), paid media and organic social media channels to ensure cross-channel alignment.

Issviva Menopause forms part of Essity, a global leading hygiene and health company, with its owned  brands including Bodyform and Tena.

Truth’s work with Issviva has seen the creative agency support with branding, product packaging, campaign and content creation. While Truth’s PR team have been delivering organic social media content and managed the launch and roll-out of the Issviva & Me ambassador programme.

Jo Scott, Co-founder and Managing Partner at Truth Creative, said: “When concepting this product, our priority was to build trust with customers. Women navigating menopause want to feel empowered and reassured that Wonder Powder will help ease their symptoms. It was critical we captured this in the name, packaging and marketing. 

“The strategy behind Wonder Powder was to simplify the science, highlight why the ingredients are important and showcase how easily it can fit into your daily routine. The colour palette and illustrations we used align with Issviva’s existing supplement range to provide consistency, whilst offering a more premium feel.”

This was posted in Bdaily's Members' News section by Lucy .