audioadpro appoints sales director

A Yorkshire-based audio advertising technology company has strengthened its senior team with the appointment of an experienced sales director as it looks to accelerate revenue growth.

audioadpro has appointed Ben Rosser to the role, bringing more than 26 years’ experience across the media and advertising industries.

Ben has held positions at Global, Say It Now and Warner Bros., developing expertise in audio, voice and digital advertising.

Throughout his career, he has worked with agencies, media owners and advertising technology businesses, helping bring new advertising formats to market and establish commercial relationships.

In his new role, Ben will work alongside co-founder and chief revenue officer Roger Cutsforth and the company's revenue operations team to support the growth of its advertising platform.

Ben said: “I’m thrilled to be joining audioadpro at such an exciting time for digital audio advertising. 

“Having spent much of my career driving innovation in audio and building partnerships with leading brands and agencies, I see a huge opportunity to help grow the market and demonstrate the value audio can deliver for advertisers. 

“I’m looking forward to joining such a talented team, bringing my experience to the business and helping drive the next stage of growth.”

Ben’s appointment follows the recent launch of ADSTEM, audioadpro’s proprietary audience intelligence and planning technology.

The recruitment forms part of the company’s plans to scale platform revenues and strengthen its commercial operations as it develops its offering for the advertising industry.

Roger Cutsforth, co-founder of audioadpro, added: “We carried out an exhaustive search to find the right person for this new senior role to help us take the business to the next level in our ambitious growth trajectory, and we couldn’t be more delighted to have secured someone of Ben’s calibre and experience.”

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