Women Trailblazers in the North East: Lisa Eaton, Claire Parry, Charlotte Staerck - A Cast of Entrepreneurs

Bdaily Publishing

We’re back with a new series of A Cast of Entrepreneurs, and to kick off we’re hosting this special episode for International Women’s Day with three brilliant entrepreneurial women trailblazers from the North East sharing their experiences of running their own businesses in the region..

Hosts Elaine Stroud, Chief Executive of The Entrepreneurs’ Forum, and Sally Cowling, Head of Member Experience are joined by:

Lisa Eaton, a marketing expert, strategy consultant and founder of Fabric Academy: an online training provider that empowers ambitious marketers to excel worldwide. With more than two decades of experience in creating and executing marketing and communication strategies for global brands, including P&G, Visit England, Dulux and the NHS, Lisa has a deep understanding of what it takes to develop a high-level marketing strategy that makes an impact while delivering tangible business results.

Claire Parry, Director of Week2Week Serviced Apartments Newcastle. Claire is passionate about the accommodation industry and prides herself on ensuring Week2Week is run transparently and honestly with the upmost integrity. Claire took the reins from her mother in 2013 and she strives to continue the strong family ethos within the company. Claire gives all team members a voice, with regular get togethers resulting in shared ideas, allowing Week2Week to grow.

Charlotte Stærck, Co-Founder and CEO of Handbag Clinic Ltd. Charlotte is a pioneer in sustainable fashion, transforming the longest running luxury aftercare service into the first fully circular business model. Handbag Clinic buys, authenticates, sells and restores luxury designer handbags. Charlotte leads a business with sustained triple digit growth and a team of 50 throughout the UK.

On this episode, the cast share their experiences of being female entrepreneurs in the North East, discuss who their entrepreneurial role models were growing up, the hurdles they’ve faced throughout their business journeys, and how we can do better at opening doors for female entrepreneurs.