In this episode of Fear Less, Do More, host Gill Hunter is joined by Dr Craig Rose, marine biologist, entrepreneur and founder of Seaweed & Co and Doctor Seaweed.
Craig shares how he transformed a career in marine science into a fast-growing, sustainability-led health business built on evidence, trust, and innovation.
Craig explains why seaweed is a forgotten superfood and explores the science behind iodine deficiency, thyroid health, and the growing demand for natural, evidence-based nutritional supplements.
Together, Gill and Craig discuss how to build a credible health brand in a crowded wellness market, balancing scientific integrity with compelling consumer messaging.
The episode also delves into sustainable seaweed harvesting, ethical product development, and the realities of scaling a business outside London.
Craig offers candid leadership lessons on focus, delegation, resilience and learning from the natural world to drive long-term business growth.
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