Online marketer, business owner, eCommerce consultant and author of eCommerce MasterPlan. Chloë Thomas is best known as an online marketer, since 2004 she has been working to improve the performance of eCommerce businesses by optimising both the traffic that drives the sales and the eCommerce websites themselves. _Chloe knows her field very well and gives my companies an excellent service at Indium. She works hard herself and inspires her colleagues to do the same. She is always clear and to the point, and delivers on her targets. John Beale, Founder Past Times, Pia Jewellery, Museum Selection and more_ During her career Chloë has been involved in the marketing of over 50 eCommerce businesses, selling everything from holidays to books. This wide experience includes several start ups as well as helping high street names expand into eCommerce. The hallmark of Chloë's approach has always been a pragmatic one, not every tactic will fit every business – but through endless testing patterns emerge. Chloë currently lives in Oxford, UK, but is plotting a return to Cornwall in the next few years. _I have known Chloë for many years in a business capacity. Throughout that time she has been consistent in several key areas, namely: professionalism, business acumen, Chloë's drive and passion to achieve excellence and being an expert within her field! Chloë is one of the few individuals I know with whom I have the reassurance to know that, not only will she deliver what she promised, but she will deliver at the highest level, on time and give that 'extra added-value' to what will be a job outstandingly well done! Ilyas Kadodia, Royal Mail_ eCommerce MasterPlan is the result of Chloë's years of experience. There are limited eCommerce business structures that work – and this book has been written to help all eCommerce business owners and marketers to put the right foundations in place to build their own eCommerce MasterPlan.
