Emma leads the marketing, channels and insight teams and has 18 years of experience in brand and communications. She is responsible for marketing programs, brand management, sponsorships and the deployment of insight-led marketing campaigns for customers and the wider marketing industry across all channels. Prior to working at Royal Mail, Emma held numerous marketing leadership roles at Barclays, RBS, NatWest, Coutts and Allianz. Emma has extensive experience across all marketing channels and has led both business and customer marketing teams to acquire and exceed existing customer needs. Emma has a track record of deploying award winning multi-channel campaigns that create strategic growth of revenues, brand and market share.
