GoInStore is the UK-based creator of a pioneering first-person shopping experience for online customers. Founded in 2014 by retail technology veterans, GoInStore is disrupting the way in which omni-channel businesses engage with their customers. Utilising the latest in “smart glasses” wearable technology and Android handheld devices, the GoInStore service harnesses a proprietary technology platform - including server infrastructure and a unique artificial intelligence-driven Assignation Engine - to revolutionise the way consumers shop online. GoInStore is providing a whole solution to three key challenges faced by multichannel retailers: - Poor online conversion rates: GoInStore increases typical online conversion rates to bring them closer to in-store conversion rates - Store/Showroom Operating Efficiency: GoInStore increases productivity of in-store/showroom staff by connecting them in real-time to website visitors - Disjointed on-line and off-line silos: GoInStore provides a platform for in-store/showroom staff to increase online sales in a tangible and measured way GoInStore is headquartered in London in the UK and services companies globally.