**Paolo Guenzi** is Associate Professor in the Department of Marketing at Bocconi University, and Professor in the Department of Marketing at SDA Bocconi School of Management, where he is the director of the courses on sales management. He has published several books and more than thirty articles in leading academic journals. He is in the Editorial Board of the Journal of Personal Selling & Sales Management, and the International Journal of Sport Marketing & Sponsorship. **Dino Ruta** is Professor of Leadership and Sport management at SDA Bocconi School of Management. He is Scientific Director of the FIFA International Master in Humanities, Management and Law of Sports. He leads the Sport Business Academy and the Sport Knowledge Center at SDA Bocconi School of Management. He has published in leading academic journals as well as publishing books for several international publishers. Together they have published a book entitled Leading Teams: Tools and Techniques for Successful Team Leadership from the Sports World, published by Jossey-Bass.
