Founder and Human at One Minute to Midnight Paul a graduate in Psychology from the University of Liverpool has been working in global consumer insight for the last 20 years. He has worked on the ground in over 50 countries from Pakistan to Brazil, China and the US, digging deep into people’s lives and finding out what makes them tick. Paul has worked for a range of both private and public bodies across a variety of industries which include travel and tourism, entertainment and fashion. His experience includes work for the likes of Visit Britain, PlayStation, MasterCard, the Dubai Government, Kenwood and Clarks. Paul has gone on to set up One Minute to Midnight with his partner Douglas Dunn, launched in 2016 their goal is to enable brands to form more powerful bonds with their customers across the world by creating more authentically human-brand relationships.
