Steven is a Professor at Vlerick Business School and runs his own inspiration and coaching company, B-Conversational. He has worked with some of Europe’s leading brands \[Philips, ABInBev, Landrover\] to help them develop a human “face” and evolve into true Conversation Companies, where all communication reflects the DNA of the organisation. Steven is also an award-winning author. His first book, _The Conversation Manager_, was a revolutionary reference guide to translating a company’s communication strategy from a 1-way into a 2-way conversational approach, and demonstrated why traditional advertising no longer works. It was subsequently awarded Most Innovative Marketing Book of 2010. The latest book, _The Conversation Company_, offers a roadmap for how to become a genuine customer-centric organisation that exploits the possibilities of digital media to the full, with case studies of companies like KLM, Intel and Ben & Jerry's. It has already been nominated as Best International Marketing Book, and for the Management Book of the Year award.
