Uni Car Ads offers a targeted and cost-effective approach to outdoor advertising in close-knit student areas by creating new advertising space on which businesses can promote their products and services. Uni Car Ads place 20”x20” advertisements on the doors and bonnets of students’ cars that are parked along the walking routes most frequently used by students. Current clients include IKEA, Domino’s Pizza, Wilkinson, Accenture Recruitment and Target Jobs. There are 135 advertising cars on the roads in Newcastle, Edinburgh, Leeds and Durham between September and December this year. Data from the 2010 census is used, along with local knowledge, to identify areas with the highest population of students. Over 60% of the population in the areas targeted are 16-29 year olds, which is 3 times the national average. Research states that the typical footfall past each car per hour is 178 students. The three crucial advantages that Uni Car Ads has over existing forms of advertising are: 1\. The advertisements are seen by groups of students, rather than individuals, leading to discussion, which is vital if people are to remember what they have seen. 2\. The advertisements are there to be seen every day of the contract length, not just for a one-time hit, meaning the target audience will not forget about the offer or business being promoted. 3\. The cost per thousand views (CPM) is significantly lower than other forms of advertising
