Member Article

A Logical step for business

A Newcastle-based start-up is aiming to revolutionise the way businesses and brands research their target markets. Emotional Logic will use a range of tools which combine ‘soft’ psychology and ‘hard’ techniques such as statistical analysis to offer insight into consumer intelligence, allowing companies to develop more effective marketing and communications strategies. The four-strong team led by Managing Director Annett Pecher has over 15 years of expertise in a wide range of industries including tourism, food and drink, technology, education, consumer products and leisure.

Annett said: “Brands today are becoming invisible because they use the same research tools. There’s enormous potential to stand out from the crowd but only with the right balance of research methods. Excluding the way consumers feel means excluding half of the decision-making process. This is why we look at both emotional and rational factors.”

Emotional Logic focus on several main areas of business, including market and consumer insight, brand development, performance measurement, creative development, planning tools, and product and packaging development. They have several local clients already onboard such as Weeeco Ltd, Kookaburra Foods, Land Securities, The Gate and Durham Business School.

For more information call Annett Pecher on 0191 265 3248 or visit www.emotional-logic.co.uk.

This was posted in Bdaily's Members' News section by Ruth Mitchell .