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California dreaming for local skincare firm

A fledgling Northumberland business is reaching for warmer climes as its range of natural and organic beauty products is launched in the sunny state of California.

Empathy Skincare Ltd, manufacturers of the Natural Empathy range, was officially introduced in November 2008. Interest from America could now see the local brand reach the big time.

Overallbeauty.com, a California-based cosmetics store and web site was so impressed with the British brand that it is selling the range online.

Beverley Stuckey, Empathy Skincare managing director, said: “We’re about working with the UK’s best ingredients, honest suppliers and tracing the true heritage of our key ingredients, for example the Rape Seed Oil used in a lot of our products is grown and harvested in rural Northumberland. These are messages which are appealing, not only to a local and UK audience but have a global resonance.

“Americans seem to love the true Britishness and country living ethos of our products, from the care and consideration that has gone into the packaging and design to the journey of the main ingredients contained. But it’s not just Americans, we’ve even got fans amongst the Belgian Royal Family.”

Kim Snyder, founder of Overallbeauty.com, said: “There’s just something special about the UK and the awesome natural beauty products it produces. Natural Empathy is no exception; in fact I think it is quite unique. The fragrances in particular are amazing, a factor often overlooked or compromised by other organic brands. I love it.”

For more information on Empathy Skincare go to www.naturalempathy.com.

This was posted in Bdaily's Members' News section by Ruth Mitchell .