Member Article

Wine for elephants

A regional business membership organisation is urging local people to be on the lookout for elephants on the North East’s roads over the next two weeks.

As part of the North East Chamber of Commerce’s new Benefits of Belonging campaign a van depicting the new elephant-based strapline will be driving around the region.

NECC wants anyone who sees the elephants to take a photograph of themselves with the mobile poster, and send it in to info@necc.co.uk with their name, along with the date, time, and location of when they saw the elephants.

The first picture received each day will receive a bottle of wine from NECC.

The Benefits of Belonging elephant van will be backed up by a campaign featuring press ads, mail shots, posters, and other media, all designed and co-ordinated by bdaily’s sister company, creative agency bgroup.

For more information on the new campaign, go to www.necc.co.uk/belong.

NECC is keen to point out (and bdaily agrees) that taking photos of elephants while driving is not a good plan - make sure you’ve stopped before doing so…

This was posted in Bdaily's Members' News section by Ruth Mitchell .