Partner Article
Poll reveals shoppers’ muted response to VAT cut
Shoppers have given a muted response to the lower rate of VAT, although most want it extended, a BBC poll has found.
Some 23% of people said they had spent money they would not otherwise have done so to take advantage of the 15% VAT rate.
Meanwhile, 27% said they would bring forward their spending before the sales tax increased to 17.5% in January.
The survey, for the BBC’s Working Lunch programme, found that 73% wanted the lower rate to be extended.
Almost one-third, 32%, of respondents said their spending would decrease after the VAT rate is increased in January.
More men (27%) than women (19%) said that they had spent money they would not otherwise have done so to take advantage of the lower rate.
Treasury minister Stephen Timms said that the idea of the cut was to give people a little extra money in their pockets.
However, he added that there would be no extension of the 15% rate into January and “no plans” of other future changes.
He said that sales in the shops had been “remarkably resilient”.
This was posted in Bdaily's Members' News section by Ruth Mitchell .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
Time to stop risking Britain’s family businesses
A year of growth, collaboration and impact
2000 reasons for North East business positivity
How to make your growth strategy deliver in 2026
Powering a new wave of regional screen indies
A new year and a new outlook for property scene
Zero per cent - but maximum brand exposure
We don’t talk about money stress enough
A year of resilience, growth and collaboration
Apprenticeships: Lower standards risk safety
Keeping it reel: Creating video in an authenticity era
Budget: Creating a more vibrant market economy