Member Article

Trend forecaster takes a bite of the Big Apple

Forecasting trend specialists Trend Bible is reaping the fruits of its labour by branching out to the Big Apple where it has established a presence in the heart of Manhattan.

Following the success of a string of national and international contract wins, the boutique trend consultancy, based in Heaton, has entered into a strategic relationship with merchandising consultant and trend forecasting company The Doneger Group, to broaden its exposure in the US market.

Trend Bible already boasts an international client list including US home interiors specialist Pottery Barn on its client list along with TK Maxx, JCPenney, Wal-Mart and Macy’s department store.

Founder and creative director of Trend Bible Joanna Feeley, 35, said: “We have reached a point in our business now where we are ready to create new opportunities after working hard to establish a solid business and reputation in the UK.

“There is obviously something about what we do that appeals greatly to US retailers. Out of the 18 countries we supply our Trend Bible to we sell more of our books in the US than anywhere else in the world.

“This is an incredibly exciting time for Trend Bible, despite the lingering effects of the recession, the type of forward thinking companies we’re working with are still ambitious for growth, so having a presence in New York puts us in a better position to work with more home interior retailers across the US.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .

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