Ruth Mitchell

Member Article

Leading Solicitor Firm Appoints Guerilla

Marrons Solicitors, one of the North East’s most established Personal Injury Solicitors, has tasked the integrated creative agency Guerilla to construct a strategy to develop their client base across the UK.

To meet the objectives and following a brand re-fresh, Guerilla has developed an ambitious and exciting online strategy including: a new website, social marketing activity, SEO, E-communications and paid for advertising campaigns.

David Allan managing partner of Marrons commented: “We needed to work with a company that could provide us with both branding and online strategies. This is a massively important project for us and we needed to work with an agency that would understand our business and customers in detail. Whist Guerilla is well known for creative strategy, their digital capability is also extremely strong.”

Marrons website design and build is currently underway and the online strategy has several innovative ideas that will be launched within the next three months. All of the activities will be evaluated and progressed on an ongoing basis.

Geoff Foots, Creative Director of Guerilla said: “Our digital team has developed an ambitious, multi-layered communications strategy, including a new website. We felt that this was an unmissable opportunity to develop and refresh the Marrons brand, turning it into a valuable and campaignable asset that will deliver tangible results. We are delighted to be involved in such an exciting project whereby Marrons are really taking both their business and marketing strategy to the next level.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .

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