Member Article

Keeping Up With Online Marketing: Time is of the Essence

With all the potential ways of online marketing available today, you are probably wondering how it is possible to have enough hours in the day to keep up with them all.

The trick is to carry out your online marketing alongside your normal working day. First of all think about the types of content you could be introducing and curate them accordingly. Of course you will want to produce some masterly authoritative articles of your own and the time you would normally spend on doing so does not need to change.

Alongside of that, you can interact with several other channels in a very short space of time and maximise that time investment. Just remember that every interaction online counts as content, irrespective of its length or type. Content is still king as far as Google is concerned and producing fresh original content, of any sort, is paramount to your ranking and traffic production.

Social Media

The chances are that you engage with at least three social networking sites or maybe have multiple accounts on one site. In either case it makes sense to consider investing in one of the many social media marketing tools that are available. Some even enable the same post or status update to go out to multiple sites at different times of the day to best suit your clients’ habits. If you want to stick to one site, Twitter is the quickest to use, all Tweets are a maximum of 140 characters which is only about 30 to 40 words.

Blogging

There is no ‘ideal’ blog. You do not need to feel that your blog has to be a 3000 word work of art every time, especially if the same point could be made in 300 words. The key point is to blog consistently, at times when your audience is receptive and make the content useful and relevant to them. In the same way, brief and relevant responses to the blogs of others are equally important and need only take seconds.

Case Studies

In the course of your normal working day you may well collate information about a particular client as a matter of course. Said client will either have bought a product or service from you, which means they had either a problem or a requirement. Either way, you have met their needs in some way and there is no harm in publicising that fact, preferably with a brief testimonial.

Answering Questions

Whether you choose to do this on one of the popular sites such as Yahoo! Answers or on an industry-related forum of some sort, as well as link building, you are building your reputation as an authority figure for your subject. Again, this only need take a few minutes each day but will build you a solid community of followers and potential clients.

The overall point is that many tiny online contributions (which need only take seconds or minutes each) can be made every day and are far more beneficial to you and your business than one big contribution produced sporadically.

This was posted in Bdaily's Members' News section by Kristin Atkinson .