Ruth Mitchell

Boosting business online: Dominic Edmunds from SaleCycle speaks to bdaily

“Online businesses need to be smarter -so that’s where we can come in, “ explains Dominic Edmunds, managing director of SaleCycle.

In February 2010, Dominic Edmunds came up with the idea of SaleCycle to help online businesses recover sales from customers dropping out during the checkout process.

A simple idea, but one Dominic had full confidence in.

“It was a brand new business model, so it was a risk, “ recounts Dominic, “ But we managed to get some big brand proof of concept partners on board to show that the idea really does work.”

Since then SaleCycle has exploded, nationally and internationally. In the last 18 months, SaleCycle has recovered 46,000 sales, generating around £4million of extra business for its clients. The brand operates across 50 countries, firmly establishing it as the fastest growing part of the Leighton Group.

Dominic attributes the success of the business to the tactics SaleCycle uses.

“We don’t promote incentives as this could potentially drive up abandonment,” he explains. “Instead we monitor, track and recover abandoned carts, and use custom messages and emails to attract customers back.”

The innovative nature of the business has allowed SaleCycle to quickly establish itself as a market leader in its field.

“When we have been compared head to head with our competitors, we get more returns which is a testament to the strength of our technology.

“We also have a Live Campaign Dashboard which allows clients to monitor the performance of their checkout and recovery campaigns and also details number of responses, revenue generated and conversion rates.

“This allows business total control over their campaigns and complete visibility of results.”

SaleCycle recently opened an office in Washington, and Dominic hopes that this rapid expansion will now set the tone for the future of the business.

“We’re prepared for the challenges, and are determined to start picking up more opportunities in other markets.

“The company’s doing really well – and really, we’re only just getting started.”

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